Q.: The main message of the Dove ad was that women's unique differences should be celebrated, rather than ignored, and that physical appearance should be transformed from source of anxiety to a source of confidence. But does this ad actually reinforce stereotypes, or contribute to lowered self-esteem? Does the ad feature more of a race than the other? Should we be so harsh on ourselves? I mean we think women are more beautiful than we think we are. Why are women of color on screen less than 10 seconds at most in the ads? Aren't we beautiful in our own way?
A.: The ad itself has been the subject of much criticism and controversy surrounding its true intentions but despite it all, the ad is still going strong after 10 yrs. after its initial launch. Dove continues to develop new initiatives that promote positive body image. It can be viewed as sending a positive message with the goal of changing women's attitude toward their perception of beauty. But some women still look toward people that they see on TV to define what their own bodies should look like. That's where self-esteem comes to play.
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